Woohoo Media — Vertical Microdrama Solutions

Buried
Gold

Your IP library holds untapped value. We re-engineer your content for the vertical short market — turning existing formats into binge-worthy microdramas built for today's audiences.

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The Opportunity

The
Right
Partner.

"You already have the IP's. You already know the audience behavior. You are already working on vertical content. What's missing is the right partner that connects it all."

IP libraries are under-leveraged. Many great IP's have exhausted their primary audiences in traditional formats — yet they hold enormous untapped potential.

A new visual language has emerged. Vertical, mobile-first, short-form — and most legacy content simply doesn't speak it.

Repurposing is the new gold. The opportunity is in re-engineering what already exists — not starting from zero.

The Process

How It
Works.

Narrative
Compression

Each episode is first analyzed, then re-engineered into several self-contained 1–3 minute vertical microdramas with clear hooks designed to capture attention in the first few seconds.

Cliffhanger
Identification

End tension is built into every micro-episode to drive binge behavior — keeping audiences coming back for more and extending time-on-platform metrics significantly.

Vertical
Language

Reformatted for 9:16. Mobile-first pacing, captions, and visual grammar — purpose-built for the platforms where today's audiences actually spend their time.

Business Value

A whole new
distribution
layer.

This is not social media content. Woohoo Media creates a premium, controlled, scalable vertical distribution channel — generating measurable business value across your entire content portfolio.

Multiply
Touchpoints

New platforms, new audiences, new territories. Reach demographics that were previously inaccessible through traditional distribution channels.

Extend IP
Lifecycle

Re-activate libraries and give new life to your IP's. Transform catalogue content into active revenue-generating assets with long-tail potential.

New
Monetization

Ad/subscription revenue, distribution income, and new targeting audiences to advertise to — building compounding return on your existing IP investment.

The Team

Led by
Experience.

Creative Director & Business Lead

Gabriel
Sagel

30+ years in communications, creative services, commercial film direction and production. Senior creative roles at Lautrec/Saatchi & Saatchi, Turner Broadcasting (VP Creative Services), Cisneros/Claxson (SVP Creative Services). Partner at Studio Freak, servicing Netflix, WBD, Fox, Telemundo and Disney. 250+ creative awards including Cannes Lions and New York Festivals.

Operations & Strategy Lead

Natacha
Oviedo

20+ years in entertainment marketing across Latin America. Led go-to-market strategies, 360° campaigns and live brand experiences for MTV, VH1, Nickelodeon, Paramount Channel, Comedy Central, Telefe and Cisneros Television Group. Deep expertise in audience behavior, positioning and narrative development across formats, platforms and cultural contexts.

Finance Lead

Mariela
Sánchez

30+ years in financial business. Senior Auditor at PricewaterhouseCoopers, VP Comptroller at JPMorgan Buenos Aires, Finance at Turner Broadcasting Atlanta. Specialized in tax advisory and family office. CPA, Universidad de Buenos Aires. The financial backbone that makes Woohoo Media's business model airtight.

Let's Work Together

Let's Talk.

Ready to unlock the value buried in your IP library? We'd love to show you what's possible with a proof of concept.

gabriel@woohoo-media.com

Woohoo Media SL — Carrer de Beethoven, 15, Piso 4º — 08021 Barcelona, Spain

BuriedGold

TheRightPartner.

How ItWorks.